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is an institution that was launched in the year 1993. We started by importing baby products from the United States of America and distributing the products to many retailers in Lebanon. Moreover, we opened our own retail shops in Beirut area and in several shopping malls. We embarked on an aggressive expansion plan and we currently have eleven shops across the whole country.

After the saturation of the Lebanese market, we turned our attention to the global market. We took the right of several exclusive brands not just to Lebanon, but also to the Middle East, Eastern Europe and Central Asia. In addition to that, we started manufacturing our own brands in several factories in the Orient and these brands witnessed a very high demand in the above mentioned markets.
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